AdVantage – Performance Marketing & Attribution Suite

Overview

Velense Technologies designed and engineered AdVantage while managing full-funnel performance marketing campaigns. By connecting Meta Click-to-WhatsApp (CTWA) ads and Google Search campaigns directly to automated WhatsApp lead qualification bots and SMS remarketing, we maximized conversion velocity.

The Challenge

Marketing teams were spending heavily on Meta and Google Ads, but landing page drop-offs and delayed sales follow-ups caused high cost-per-acquisition (CPA) and leaky attribution.

The Solution

We deployed an integrated digital marketing and API automation engine that:

• Routes Click-to-WhatsApp (CTWA) ad traffic directly into an instant WhatsApp qualification flow
• Captures verified phone numbers and lead intent automatically in zero-click conversations
• Triggers segmented Bulk SMS and Google RCS retargeting sequences for high-intent prospects
• Visualizes real-time campaign spend, cost-per-lead, and revenue attribution in a custom dashboard
• Pushes hot leads immediately to sales reps via CRM webhooks and instant WhatsApp alerts